Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. An important component of SEO is the search engine friendly nature of your web-portal (On-Page SEO).
Trigma gives a lot of importance on how search-engine friendly your web-portal is. This can be done through a lot of techniques and sometime even require rebuilding your web-portal from scratch with improved features.
There are many different things that can be wrong with your web-portal from the perspective of a search engine robot. Even if you have good content and landing pages, you still can miss out on higher rankings if your web-portal is not able to get your content properly crawled and indexed by search engines. And we don't miss a single thing out.
We cover each and every aspect and make sure that your site is just as friendly to search engines as some of the best websites in the world. The process involves a combination of various factors such as
robotics,
structuring,
technology used,
hosting,
security,
down-time,
crawl-ability,
URL normalisation,
meta content generation,
cross linking,
CMS modifications,
content placement and so on. These are not standalone factors but more often than not work in confluence.
With seasoned on-page SEO consultants working with our team of developers and designers we work out the best strategy to make sure that you web-portal and its content gain prominence with all serach engines.
The process involves:
- Pre-optimisation study
- Site architecture study
- Site architecture modifications
- Technology changes
- Site's content suggestions
- Site's responsiveness enhancement
- Site's user experience enhancement
- Redirections and submissions
- Monitoring
