SEARCH ENGINE MARKETING
SEM comprises of organic/algorithmic search engine marketing, as well as paid placements and contextual advertising.
Search engines drive internet traffic. Search engine marketing (or SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM has been growing much faster than traditional advertising and even other channels of online marketing.
SEM comprises of organic/algorithmic search engine marketing as well as paid placements and contextual advertising. Search engine marketers focus on deploying parallel campaigns/ activities to leverage the full strength of marketing on internet. Trigma concentrates on choosing the right mix of these activities to provide you with the best ROI for your web-marketing campaigns. Our SEM services comprise of:
-
On Page SEO ; includes modifying of current site architecture and exploring better technology
options that make the web-pages more search engine friendly.
-
PPC; comprising of placing keywords targeted advertisements on various search engines
-
Link Building; through which quality in-bound links are acquired from various internet resources
-
Keyword Research Program; which forms the backbone of all SEM activities
-
Local Search Optimisation; geared towards attracting local searchers
-
Web Content Development; focuses on development of content that drives more traffic to the website.
Equipped with latest tools available for web-marketers, a constantly researching team, industry’s best consultants, well defined processes, and our commitment to deliver the best results every time; we are poised to infuse life in your web marketing campaigns.
