Local Search Optimization is different from regular search optimization programs in the sense that it is not focused on SERP (Search Engine Results Page) and the algorithms used for retrieving results for various local listing searches is also quite different from the algorithms for organic SERPs. This ensures better visibility for your brand in local listings for web searches. This aspect of web marketing can no longer be ignored and
MUST be part on your online marketing strategy.
The highlights of this program include:
-
Local keyword research and strategy
-
Local optimized content development
-
Set-Up of listing (including optimizing description, geotagging images and videos)
-
Submission and inclusion in prime local directories
-
On-going link building
-
Local press releases
